Case Study 1

Case Studies 1 2 3 4 5 6

Overview:

A multidivisional capital goods marketer and manufacturer.  A turnaround, new product development, marketing, and reorganization situation.

Major accomplishments:

  • Completed a turnaround in one year.
  • Successfully developed and marketed 38 new products, many of the products were patented and licensed. 
  • Penetrated Asian, European, and national markets with a focused target market strategy.
  • Nearly doubled product gross margins.
  • Weeded out unprofitable, old technology products.
  • Developed Empowered Project Teams to improve customer service and project performance.
  • Negotiated product license, cross-license, and distribution agreements with German, Italian, Belgian, and Japanese manufacturers.
  • More than tripled sales volume over a 5-year period.


**Actual company names are not included to protect the
privacy of current and past employers and customers.

 



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